Creating a link in Magento is not that obvious if you never did before.
Today we're going to see how to add them to a Static Block or a Page (under your CMS panel).
If you want to add a link to the page About Us in your footer. How you do that?
If you try this code it will only work for the default lenguage. We need Magento to build a link with our lenguage tag.
What we need is something like http://my_site.com/en/about-us
So we will use Magento shortcodes. You will need to write the page identifier after the direct_url:
Using the structure above it will build links dinamically with everything it needs in the url.